We make sustainable impact

measurable, operational and profitable

Impact Business Modeling System™


We think, there’s no Problem-Solution-fit when fighting inequality, toxic environments, biodiversity loss, raw material extractions, mass migration, fossil fuel energy, extinction of species, climate change…

Without a systemic view, and limited understanding of the width and depth of societal and environmental problems, how could you ever imagine a better world and plan what to do?

We help incubators, accelerators, and VC funds supporting their portfolio impact startups to make the sustainable impact measurable and operational. Hence, even profitable when designing sustainable product categories and defining new markets.

Our IBMS methodology and tools lead to an overview of all changes that need to happen – and how to measure and manage the impact. CHANGE is the guiding star when working with the Impact Business Modeling System™.


The outcome of the 6 IBMS Basic steps in our impact business logic, and coaching process, is an IMPACT METRICS (hence measurable), an IMPACT PLAN (hence operational) and an IMPACT BUSINESS MODEL (hence profitable).

Framework & Tools

The IBMS framework provides easy to use and logical tools to integrate impact into the product, organization and leadership.


The IBMS program helps to show evidence of sustainable impact and make it measurable.

Partner Model

Impact Business Modeling System™ ensures sustainable impact is a commercial success for coaches, investors and startups.

IBMS is used by


ibms works with

The value of ibms


“The best toolbox for us as investors”

“Being an impact investor is a marathon not a sprint. You must contribute not only with capital and longterm stamina. You need tools to ensure that you can help clarify and specify an impact mission, for the companies you invest in, so the positive impact they plan to achieve becomes measurable and can be profitable. We find Impact Business Modeling System the best toolbox for us as investors to accomplish that.”

Svein Erik Sogn

General Partner, StartMore Impact [Finland]


“We can now support our portfolio companies”

“For Startup Wise Guys, an international B2B accelerator with a strong focus on sustainability, we can now support our portfolio companies to thoroughly develop and implement a product that has a long-term positive impact on the world, which is measurable and manageable, alongside a financial return to our investors. Not just great green ideas that you adapt to a scalable business model.”

Alexandra Balkova

Partner & Head of Portfolio, Startup Wise Guys [Estonia]


“We use key indicators to measure our positive impact”

“With the logic process we defined our impact statement and understood the need to work with educational and governmental systems to develop our impact model. We identified key indicators to be able to measure our positive impact, the amount of CO2 saved, square meters free from plastic and liters of saved water.”

Julia Bialetska

CEO & Co-founder, S.Lab [Ukraine]


“The processes and tools have extended our value proposition”

”Impact Business Modeling really transformed our way to abstract the long-term impact we like to see in the world. The processes and tools have extended our value proposition and improved the business model – by quantifying the impact. It has allowed us to couple customer’s financial benefits with a positive and measurable CO2 impact.”

Ankit Chouhan

CEO & Co-founder, Avrio [India]